Nowa
From a sport and logistics company to a full fledged agency building experiences.
The challenge
The focus was on rebranding Nowa while respecting the company's origins as a sport event organizing and transportation firm. The new logo embodies this, and the overall brand identity reflects Nowa's unique and aesthetic approach to work, effectively communicating their core values.
Early stages of sketching the logotype.
Final result of the logotype on a grid.
The identity revolves around a monochromatic color palette to give it a raw and professional look, with high quality imagery bringing in the colors. In a way, I didn't want to design something that takes the attention away from the projects.
Website design
After creating a small design system, I designed an accessible website that breathes with clear messaging and quick and easy access to navigation.
